Content to Context to Cohorts
Our unique approach starts by transforming your content into context-rich data, incorporating factors such as intent, behavior, and engagement. We then leverage advanced algorithms to segment your consumers into actionable cohorts, which you can activate as you’d prefer.
Going beyond traditional Content analysis.
Turn your product features, content, and customer interactions into relevant Cohorts by using GenAI and Synthetic Data.
The content and behaviour-rich audiences allow you to personalise the digital experience of your users in real-time.
Boost your Intent data.
Turn your probabilistic intent predictions into deterministic ones with the RaynDrop. Ask them if the assumptions you make are correct and provide a >90% probability score.