Content to Context to Cohorts
Rayn transforms content into context and into cohorts. We look at user behaviour within context and deliver predictive and curated audiences for personalisation, monetisation and insights.
Our secret sauce?
Consumer validated audiences.
Rayn takes away the burden of validation with the Rayndrop by validating the precision of our synthetic data and creating audiences through frequent moments of consumer confirmation. Want the recipe? Keep reading.
First, transforming Content to Context.
Rayn scans the content of a web page and returns a detailed analysis based on IAB’s content taxonomy, sentiment evaluation, and brand safety scoring. Add a dash of AI and you’ll get context out of any type of content.
Second, From Context to Cohorts.
This is where the real magic happens… A pinch of AI and just the right amount of user behaviour within context, monitored, analysed, and you get the recipe for success: predictive and curated audiences.
With The RaynDrop you can turn your synthetically created Cohorts into validated audiences, reassuring your customers that they can enjoy the benefits that the scale of synthetic data provides with a high-confidence score of confirmed cohorts. That way Rayn brings the trust of deterministic solutions to the scale of probabilistic ones.
The Rayndrop can be used for validating your established audiences, exploring new categories/ subsets of your audiences, and creating brand new audiences. If these haven’t convinced you of the benefits of in-the-moment surveys, we have one more ace up our sleeves that will surely get your users to interact with the Rayndrop…
Introducing The Raynforest. Sustainability for real.
Any user who interacts with the Rayndrop to help us validate data has the opportunity to save the planet. When users answer a certain number of questions, we’ll plant a tree in the Raynforest for each user who agrees to answer more than one question in the surveys prompted in the Rayndrop.