kvk 89337220 / vat NL864951024B01

Danzigerkade 15 C (3rd floor), 1013 AP Amsterdam

kvk 89337220 / vat NL864951024B01

Danzigerkade 15 C (3rd floor), 1013 AP Amsterdam

EFFECTIVE DATE: 01-06-2023

Privacy Policy for Rayn B.V.

Thank you for using Rayn, a synthetic data platform provided by Rayn B.V. ("Rayn," "we," "us," or "our"). Protecting your privacy is important to us, and we are committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you use our services. By accessing or using Rayn, you agree to the terms of this Privacy Policy.

Information We Collect

1.1 Personal Information: We may collect personal information directly from you or from third-party sources. This may include but is not limited to your name, email address, postal address, phone number, IP address, and other information you provide when you register or use our services.

1.2 Usage Data: We collect information about how you use Rayn, such as the pages you visit, the features you access, the links you click, and other actions you take while using our platform. This information helps us improve our services and provide a better user experience.

1.3 Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. These technologies help us personalize your experience, analyze trends, and track usage patterns. You have the option to disable cookies, but please note that certain features of Rayn may not function properly as a result.

Categories of Personal Information We Collect:

We may collect, use, store, transfer, or otherwise process different kinds of personal information about you, which we have grouped together into the following categories:

Identity Data: This includes your first name, last name, job title, and company affiliation.

Contact Data: This includes your email address, business address, location, telephone numbers, and professional and/or social network profile details.

Technical Data: This category includes information such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.

Usage Data: We collect information about how you use our website, including pages visited, features accessed, links clicked, and other actions taken while using our services. This information helps us analyze trends and improve our services.

Marketing and Communications Data: This includes your preferences in receiving marketing or other communications from us.

Aggregated Data:

We also collect, use, and share Aggregated Data, such as statistical or demographic data, for any purpose. Aggregated Data may be derived from your personal information but is not considered personal information as this data does not directly or indirectly reveal your identity to us when it is aggregated and anonymized.

Use of Information

2.1 Provide and Improve Services: We use the information we collect to provide and improve Rayn's services, including but not limited to generating synthetic data, enhancing data privacy, conducting research and analysis, and customizing your experience.

2.2 Communication: We may use your information to communicate with you, respond to your inquiries, provide support, send administrative emails, and inform you about updates, changes, or enhancements to our services. You may opt out of receiving promotional communications by following the instructions included in such communications or by contacting us.

2.3 Aggregated and Anonymized Data: We may aggregate and anonymize your personal information to generate insights, conduct research, and produce statistical data. This aggregated and anonymized data does not identify you personally and may be used for various purposes, including marketing, analytics, and improving our services.

2.4 Ad Serving and Targeting: As an advertising and marketing technology company, we may use your personal information, including Identity Data, Contact Data, Technical Data, and Usage Data, to serve targeted advertisements to you. This includes utilizing the IAB Transparency and Consent Framework for obtaining and managing consent for data processing and ad targeting purposes. We adhere to the guidelines and standards set forth by the Framework and ensure compliance with applicable privacy laws and regulations.

2.5 Legitimate Interest: to ensure the security of our platform, prevent and detect fraud, and fix errors, we may process your personal information based on our legitimate interest. This includes taking appropriate measures to protect the integrity of Rayn, ensuring the confidentiality of your data, and maintaining the overall stability and performance of our services. We carefully balance our legitimate interests against your rights and freedoms to ensure that your privacy is protected. We conduct regular assessments to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.

Data Sharing and Disclosure

3.1 Third-Party Service Providers: We may engage third-party service providers to perform certain services on our behalf, such as hosting, data analysis, payment processing, and customer support. These service providers may have access to your personal information only to the extent necessary to perform their functions and are obligated to maintain the confidentiality and security of your data.

3.2 Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you via email or prominent notice on our website of any such change in ownership or control of your personal data.

3.3 Legal Requirements: We may disclose your personal information if required to do so by law or in good faith belief that such disclosure is necessary to (a) comply with legal obligations, (b) protect and defend our rights and property, (c) prevent or investigate possible wrongdoing in connection with Rayn, or (d) protect the personal safety of users of Rayn or the public.

4 Security

We take the security of your personal information seriously and take reasonable measures to protect it from unauthorized access, loss, misuse, alteration, or destruction. We have implemented technical, administrative, and physical safeguards designed to secure your information.

Some of the security measures we have in place include:
Encryption: We use industry-standard encryption techniques to protect your data during transmission between your device and our servers.

Access Controls: We limit access to your personal information to authorized personnel only, who need to access it for legitimate business purposes. Our employees and contractors are bound by confidentiality obligations and undergo regular security awareness training.

Data Minimization: We only collect and retain personal information that is necessary for the purposes outlined in this Privacy Policy. We strive to minimize the data we collect and follow data retention policies to ensure we do not keep your information for longer than necessary.

Secure Infrastructure: We maintain a secure infrastructure with firewalls, intrusion detection systems, and other industry-standard security measures to protect against unauthorized access to our systems.

Regular Audits and Testing: We regularly conduct security audits and assessments of our systems and infrastructure to identify and address any vulnerabilities. We also perform penetration testing to ensure the effectiveness of our security measures.

While we take reasonable steps to protect your personal information, please note that no method of transmission or storage over the internet is completely secure. Therefore, we cannot guarantee the absolute security of your data.

Your Choices

5.1 Accessing and Updating Your Information: You can review and update your personal information by logging into your Rayn account. If you need assistance or encounter any issues, please contact us using the information provided at the end of this Privacy Policy.

5.2 Opting Out: You can opt out of receiving promotional communications from us by following the unsubscribe instructions included in the email or by contacting us directly. Please note that even if you opt out, we may still send you non-promotional communications related to your use of Rayn.

5.3 Ad Preferences and Consent: As an advertising and marketing technology company utilizing the IAB Transparency and Consent Framework, you have the right to manage your ad preferences and consent.